I just listened to Patricia Frap on SpeakerMatch. Wow what a dynamic speaker. She gave tips on a speakers biggest mistakes. She went into detail on the following:
1. Unclear Messages
Your message should be able to be described in one sentence. If it takes longer it’s not clear or focused.
2. No Clear Structure
The information and ideas may come off as confusing and your client will not understand your message or know what to do with it.
3. No Memorable Stories
Stories create emotion and sell. Most people will not remember your words but they will remember a story that impacted them. Don’t tell – Show! Tell a story as if you and your audience are there. Make it descriptive and bring the characters to life with dialogue.
4. No Emotional Connection
Engage your audience, their emotions and imaginations. Make them think, make them part of your presentation, make them part of your stories. Ask them questions.
5. Wrong Level of Abstraction
Get on the same wave length as your audience. Are you giving them an overview and they want details, or are you giving them facts and details when they want an overview. Find out what they want and deliver it.
6. No Pauses
Most speakers speak too fast and fill every space in the speech. The audience isn’t given enough time to process the information. When you pause after an important point or when you want your audience to think, you are giving them time to think and reflect on what you just said.
7. Irritating non-words
Ah, hmm, er, uh! These words are distracting and add no value to the speech. Some speakers also use other words inappropriately or as filler words like: ok, so now. These are “ok” once in awhile, but not every new thought for paragraph.
8. Stepping on Your Punch Words
The most important word in a sentence is the punch-word. It’s the final word in a humor sentence. This is where humor is uncovered. Say the punch line or word and then pause and wait for the applause. Don’t continue too quickly with the next word or thought. Also, while on this topic, when the audience is laughing, don’t step on the laughs. Speaking while the audience is laughing trains them to not laugh at your next humor point. They also can’t hear you when you’re talking and their laughing. Let them appreciate your humor.
9. Not Having a Strong Opening and Closing
Your first words should engage your audience. Get their attention, get them interested, and get them hooked. It can be an interesting story, a relevant or unusual fact, a dramatic gesture, a humorous point. Never start with a joke. Never close with questions. Do your Q & A before the close. Your last words should be memorable, dynamic, and humorous and refer back to the beginning. You want your audience to walk away with thought provoking ideas, something to do, a buzz with your name.
10. Misusing Technology
To PowerPoint or Not. That is the question! There are a lot of pros and cons about using PowerPoint. Used correctly it should enhance your speech not be your speech. Audio Visuals are just that, a tool to demonstrate pictures or graphs. Many speakers use it as a crutch and read the slides while facing the slides. Only use bullet points and you tell the details. Also, instead of words use pictures to demonstrate the same thing. If you’re looking at the screen, your not connecting with your audience. You may as well just let the slide show run and you walk out of the room.
As professionals whether we are coaches, sales professionals, entrepreneurs, or business owners communication is the major skill we need to be proficient in, and yet it is the skill that most professionals take for granted and don’t take the time to master. A good persuasive speaker or presenter will have more sales and clients by understanding and mastering the top 10 ways that make your presentations more dynamic. For the complete report you can visit www.Fripp.com/salestraininginfo.html Patricia Fripp, CSP, CPAE
Keynote Speaker, Sales Trainer, Speech Coach 527 Hugo Street, San Francisco CA 94122, 800-634-3035 415-753-6556 Fax 415-753-0914 Email: PFripp@Fripp.com www.fripp.com
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